Insights: a book on consumerism

Rarely are books short and simple, and yet appealing to the reader. “Insights” is one such book that explores interesting questions in the age of consumerism - How does one spend one’s money to be happier? Does it always pay to be an expert consumer or can it have its own pitfalls? Is more choice among products better for us - the consumers, than limited choice? 

Written for every kind of reader, the book sheds light on some of the lesser-known aspects of consumer behaviour and marketing. You and I, the everyday consumer of products and services that will enjoy this book. It has simple mantras on how should we tailor our consumption decisions to derive maximum happiness.  

Through 13 essays that are backed by solid research, the book delves into different areas of our behaviour as a consumer, about marketing and more. 

The issues taken up for discussion include –retail therapy and self-worth, consumption and happiness, extent of choice and consumer well-being, consumer expertise and its fallout.  

It also explores the impact of the pandemic on our consumption behaviour and marketing. The discussion centres on issues of branding, consumption trends, psychology of consumers, and the upcoming retail models. Certain contemporary issues and trends such as, the spread of the selfie culture, blockchain technology and its use for education, green businesses and imperatives for achieving sustainable development are also taken up. 

Full marks to Nimish Rustagi, a Ph.D. and an MBA from HEC Paris, for making this book a worthy and interesting reading. The book can be bought on amazon – https://amzn.eu/d/aW72eha