Ms Neelam Shami Rao, Secretary Textiles reviews 'The Cottage'

Union Textile Secretary, Ms. Neelam Shami Rao, during her visit to 'The Cottage' on January 24, 2025, appreciated the exclusive Crafts on display. She visited the different Handloom & Handicraft sections to see the new offerings & designs, interacted  with the employees & artisans and Weavers giving live demonstration of  their crafts. Ms Rao lauded that " the Cottage' is consistently   making efforts to promote the Crafts  & Artisans on a global platform  through participation in  National & International exhibitions, Corporate Gifting, Advertising, social media activities , exports, live demonstration & Sales promotion drives, etc  to compete with new market trends & changing tastes of the consumers, while retaining the core ethnic value of the retailed products.The Visit focused on evaluating the current status of the Corporation, identifying the Challenges and accelerating the Competition.
Manoj Lal , Managing Director, the Central Cottage Industries Corporation Ltd stated, apprised the Secretary about the promotional steps the Cottage has taken up. Lal Ltd stated that the Secretary vision has motivated "the  Cottage " team to excel & achieve greater heights.