India remains priority growth market for South African Tourism

India continues to be a key focus market for South African Tourism as it deepens engagement with Indian travellers and the domestic travel trade, underscoring the country’s growing importance as a major source of inbound tourism.South African Tourism on Monday concluded the Bengaluru leg of its Annual India Roadshow, marking another milestone in its ongoing outreach across key Indian cities. The roadshow featured over 40 exhibitors showcasing a wide range of tourism offerings, while more than 235 Indian travel trade agents from Bengaluru participated in the event.
Highlighting India’s strategic significance, Mitalee Karmarkar, Marketing and Communications Manager (MEISEA), South African Tourism, said India remains a priority growth market, driven by strong demand across family travel, experiential holidays and premium travel segments.“Indian travellers today are planning differently. They are increasingly using AI-powered tools to research and customise their trips, travelling more occasionally, and showing a growing willingness to explore destinations beyond traditional favourites,” Karmarkar said.She further noted that Bengaluru has emerged as one of South Africa’s key source markets in India, supported by the city’s digitally savvy and experience-driven traveller base.
“Travellers from Bengaluru are confident in exploring long-haul destinations and are increasingly looking for immersive and unique travel experiences,” she added.The Bengaluru roadshow forms part of South African Tourism’s broader strategy to strengthen partnerships with Indian travel agents and tour operators, while tapping into evolving travel preferences and rising outbound travel demand from India.

(State Correspondent)