Eastern India to be country’s fertilizer demand growth engine, says Kanodia

Matix Fertilisers sees India’s eastern region to be the growth engine of the country’s demand for fertilizers in the coming months and years. The company chairman, Nishant Kanodia said in Mumbai that Eastern India’s low consumption of fertilizers, at nearly 158.4 kilograms per hectare, is much lower than the 212.4 kilograms per hectare consumed in northern India, ”As demand for crop nutrients can only rise in the region, Eastern India provides Matix the opportunity to grow this under-served market.”, Kanodia said.

 “Matix possesses the locational advantage of our manufacturing facility being in the middle of eastern India’s agricultural belt,” said Manoj Mishra, Managing Director. “Matix’s nearly 700 dealers across six agriculture-intensive states are serviced by Matix’s urea plant. India’s eastern region being the focus of Matix’s strong distribution network, we are best positioned to serve farmers in these states.” Matix is celebrating milestones achieved ahead of its first full year of operations, the plant having been commissioned in October 2021. The fully integrated, gas-based facility is one of India’s largest single stream fertilizer plants, with the capacity to produce 1.27 million tonnes of urea every year. The technology for the plant was acquired from global leaders–KBR, USA, for ammonia, and Saipem, Italy, for urea. 

One of India’s fastest-growing providers of crop nutrients, the company  owns and operates a fully integrated, gas-based urea plant in Panagarh, West Bengal, whose 1.27 MTPA capacity makes it one of India’s largest “single stream” fertilizer plants. Matix’s “Dr. Fasal” brand is the leader in India's Eastern market for urea fertilizer, powered by a strong distribution network of nearly 700 dealers. The plant has a 54 MW captive power unit, dual rake railway siding, and utilities spread across a campus of approximately 500 acres. The company has a long-term gas supply agreement with GAIL, India’s largest gas supply company. The plant is covered as a green-field project under Government of India’s (GOI) New Investment Policy for Urea.