Scindia launches Rs175 crore 'Coffees of Nagaland' mission initiative

Union Minister for Development of North Eastern Region and Communications Jyotiraditya Scindia on Monday launched the Rs175-crore “Coffees of Nagaland” mission, an ambitious initiative aimed at developing Nagaland into a globally recognised specialty coffee hub under Prime Minister Narendra Modi’s vision for the Northeast.The cluster-based Coffee Value Chain Development Mission seeks to create a world-class coffee ecosystem in Nagaland by focusing on plantation expansion, post-harvest processing, branding, exports, tourism and skill development across the sector.The initiative was launched in the presence of Minister of State for DoNER Sukanta Majumdar, Nagaland Chief Minister Neiphiu Rio, Deputy Chief Minister T. R. Zeliang and senior officials from the Centre and the state government.

#WATCH | Delhi: Union Minister Jyotiraditya M. Scindia participated in the e-launch of the 'Coffees of Nagaland' mission, held at Sanchar Bhawan, alongside Nagaland Chief Minister Neiphiu Rio and Deputy Chief Minister T.R. Zeliang. pic.twitter.com/tbxTgXZZuw

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As part of the mission, two pilot coffee clusters have been identified in the state  Tuophema village in Kohima district for Arabica coffee cultivation and Ghotovi village in Niuland district for Robusta coffee production.According to the Ministry of Development of North Eastern Region, the programme aims to address gaps across the coffee value chain while ensuring improved market access and higher income opportunities for farmers.
Speaking at the launch event, Scindia said the mission reflects the Prime Minister’s vision of making farmers active stakeholders in the entire agricultural value chain.“This is not merely a Whole of Government approach, but truly a Whole of India approach, bringing together governments, ministries, farmers, entrepreneurs, processors, branding experts, exporters and market leaders onto one common platform,” the minister said.He noted that the “Coffees of Nagaland” mission has been designed as a complete value-chain development programme to transform Nagaland from a raw coffee-producing region into a premium single-origin coffee economy with strong domestic and international market presence.

#WATCH | Delhi: Union Minister Jyotiraditya M. Scindia says, “Today is a very important and historic landmark day. Along with the Chief Minister, we launched the 'Unique Selling Proposition' Mission for Nagaland, based on the state’s potential to emerge on the world stage in the… pic.twitter.com/NzAWZKIjet

— ANI (@ANI) May 18, 2026

Scindia said the initiative also aims to establish “Brand North East – Coffees of Nagaland” through trade fairs, media outreach campaigns and coffee tourism experiences.He added that the mission would encourage coffee farm stays and farm-to-cup tourism activities in the pilot clusters to enhance the state’s tourism potential alongside agricultural growth.“The true success of the initiative would be reflected when ‘Coffees of Nagaland’ secure premium shelf space in both domestic and international markets, while ensuring higher and more sustainable incomes for coffee-growing communities across the state,” he said.
Minister of State Sukanta Majumdar said the integration of organic certification, geographical indication (GI) tagging and digital traceability mechanisms would help farmers gain direct access to premium global markets and improve income realisation.Nagaland Chief Minister Neiphiu Rio described the initiative as a major step in the state’s agricultural diversification and rural development efforts. He said coffee cultivation has emerged as an important alternative to shifting cultivation and offers strong potential for environmentally sustainable farming and long-term livelihood generation.Sanjay Jaju, Secretary of the Ministry of Development of North Eastern Region, said Nagaland’s agro-climatic conditions are highly favourable for producing premium-quality Arabica and Robusta coffee. He added that the cluster-based model would enable small farmers to benefit through shared infrastructure, technical assistance and collective branding initiatives.

#WATCH | Delhi: Chief Minister of Nagaland Neiphiu Rio says, "Nagaland is privileged to have launched the Nagaland coffee by Union Minister Jyotiraditya M. Scindia. This will definitely motivate the farmers because they can produce but the selling and also getting the value… pic.twitter.com/3oUZJ7KTRu

— ANI (@ANI) May 18, 2026

The ministry said the mission is expected to generate sustainable livelihood opportunities, improve value realisation for coffee growers and encourage greater participation of rural youth in the emerging coffee economy of the Northeast.