Newsinc24 Team 
The 2023-27 media cycle of the IPL will have two broadcasters for digital and television (TV). Day two of the e-auction of media rights for the high-profile Twenty20 tournament saw bidding for the TV and digital mandates (Packages A and B) being completed, taking the total value to Rs 44,075 crore for 410 matches. After the fate of the all important packages A (TV rights) and B (Digital rights) were decided on Monday, broadcasters slugged it out for package C, which has a select non-exclusive rights deal. Reliance's Viacom18, won the rights for package C with a Rs 3,258 crore winning bid. As a result of this, Viacom, who also won the rights for Package B with a pay out of Rs 20,500 crore (Rs 50 crore per match for 410 matches), ended up paying Rs 23,758 crore for the entire bouquet of digital rights. BCCI secretary Jay Shah confirmed in a tweet.
Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision.
— Jay Shah (@JayShah) June 14, 2022
This figure is slightly more than what Disney Star paid (Rs 23,575 crore) to retain their TV telecast rights. The value of each IPL match based on these numbers currently stands at a little over Rs 115 crore. The Package D, which included rights for the Rest of the world, was won for a bid of Rs 1058 crore. Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value.
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