A must read book on Government Communication

Finally, the wait is over. We have a good book on the subject of Government Communication. A timely work that comes at a time when world over the importance of communication by Governments is well recognised but seldom understood in totality. 
Written by senior officer in PIB, Nimish Rustagi, who also holds a PhD in Marketing from the illustrious HEC Paris School of Management, the book titled ‘Government Communication: Purpose, Principles, Practice’ captures the essence and nuances of the field in an extremely lucid and accessible writing style. Divided into six parts, the book is both a conceptual and practical guide delving into ‘why’ and ‘how’ governments communicate with its numerous stakeholders. 
Nimish Rustagi examines how communication shapes trust, accountability, and effective governance. Drawing on insights from public administration, communication studies, behavioural science, and international guidance, the author offers a clear framework for understanding the purpose, principles, systems, and practice of government communication. It covers foundational questions about ethics, discusses diverse citizen audiences, the institutional structures behind public communication, and the roles of traditional and digital media.
The book also explores campaigns, outreach, crisis communication, and emerging trends like artificial intelligence. It addresses how to measure what communication achieves and the challenges in evaluating the impact of communication. The final chapters focus on practice: strategy design, content creation, storytelling, behaviour change communication, and careers in government communication. 
This book is meant for general readers, communication and public policy students, and practitioners. It is a very good introduction to the field and stimulates discussion and thinking, about the why, how, and future of government communication.