14th International Tourism Mart Inaugurated in Tawang

Union Minister for Tourism and Culture Gajendra Singh Shekhawat on Thursday inaugurated the 4th International Tourism Mart (ITM) was inaugurated in Tawang, Arunachal Pradesh. Shekhawat highlighted the region’s tourism potential and calling for transforming it into business opportunities and sustainable livelihood for local communities. The three-day event, being held from 29 to 31 October, has brought together 43 international buyers from 22 countries, the highest-ever international buyer participation at ITM, along with 42 domestic buyers from 16 States and Union Territories and 81 sellers.
Highlighting the growth of tourism in the region, Shekhawat said domestic tourist visits to the eight North Eastern States increased from 95.65 lakh in 2019 to 1.51 crore in 2025, registering a growth of approximately 58%. He said hosting the Mart in Tawang would bring greater attention to lesser-known destinations in the North Eastern Region and showcase their tourism potential to domestic and international markets. Addressing the inaugural session, Shekhawat said the International Tourism Mart had evolved beyond a promotional platform into an important avenue for tourism partnerships and business opportunities. “ITM is not merely a tourism marketplace; it is a platform for building partnerships, generating business opportunities and creating a shared vision for the growth of tourism in the North East Region,” he said.
Organised by the Ministry of Tourism, Government of India, in association with the Government of Arunachal Pradesh and other North Eastern States, the Mart aims to showcase the tourism potential of the eight North Eastern States and strengthen business engagement with domestic and international tourism markets.