Ira Singh 
The heart of Incredible India—Madhya Pradesh—has added another feather to its cap, this time for innovation in tourism marketing. At the inaugural MedX Summit & Awards 2025 in Goa, the MP Tourism Experience Center at KidZania India bagged two prestigious Gold Awards: one for Best Experiential Marketing Campaign and another for Best Travel & Tourism Marketing Campaign.The recognition highlights Madhya Pradesh’s efforts to go beyond its historic heritage, cultural richness, and natural beauty by embracing modern, youth-focused marketing strategies.
According to unformation,the awards were presented under the leadership of Chief Minister Dr. Mohan Yadav and Minister for Culture and Tourism Dharmendra Singh Lodhi. The Experience Centers, set up at KidZania Delhi and Mumbai, were designed to connect children and families with the “Heart of Incredible India.”Shiv Shekhar Shukla, Principal Secretary and Managing Director of the MP Tourism Board, said the honor was a testament to how immersive branding can strengthen tourism appeal.“The Experience Center has redefined how experiential marketing can create meaningful connections with audiences. It brings Madhya Pradesh closer to young India, inspiring them to appreciate nature and heritage. The MedX recognition is well-deserved and deeply inspiring,” Shukla noted.
???? Double Win for KidZania India! ????
— Madhya Pradesh Tourism (@MPTourism) August 26, 2025
We’re super excited to share that we bagged not one but TWO Golds at the MADX Summit & Awards 2025 ????✨
???? Gold for Best Experiential Marketing Campaign
???? Gold for Best Travel & Tourism Marketing Campaign
All thanks to the amazing Madhya… pic.twitter.com/rrQWaCvsgO
In the Best Travel & Tourism Marketing Campaign category, MP Tourism was praised for its creativity, innovation, and execution, which boosted brand visibility and engagement. The Best Experiential Marketing Campaign award recognized the project’s immersive storytelling and cutting-edge technology that left a strong impact on young visitors.The Experience Centers at KidZania Delhi and Mumbai provide children with fun, interactive ways to explore Madhya Pradesh’s natural and cultural legacy. Key attractions include Virtual Jungle Safaris and River Rafting Adventures, where kids experience the thrill of spotting wildlife in dense forests or riding waves in MP’s rivers through virtual reality, motion sensors, and 3D effects.Children don green safari jackets, take part in short quizzes, and win souvenirs and KidZania currency (KidZos) for their participation. They can also design personalized postcards, adding a creative keepsake to their journey. To make the visit memorable, MP Tourism offers giveaways like stickers, diaries, and colored pencils.By combining technology, creativity, and cultural storytelling, the Experience Centers have set a new benchmark for how Indian states can connect with younger generations and families. The awards reaffirm Madhya Pradesh’s position not just as the “Heart of Incredible India,” but also as a leader in innovative tourism marketing.
(Asstt.Editor)
