Katrina Kaif named global tourism ambassador of Maldives

Bollywood star Katrina Kaif has been appointed as the global brand ambassador for Maldives, the Maldives Marketing and Public Relations Corporation (MMPRC) announced on Tuesday. The MMPRC, also known as Visit Maldives, announced Kaif, 41, as the new face of the ‘Sunny Side of Life’, a new campaign to promote the island nation, a popular tourist and honeymoon destination. Kaif expressed delight at being chosen as the face of the campaign, Sun Online reported. Information about this has been given on the official X account of 'Visit Maldives'. A post has been made about Katrina Kaif that reads that through this campaign, 'Visit Maldives' wants the whole world to feel the natural beauty of the Maldives closely, especially at a time when they are entering a new phase.

Visit Maldives Unveils Katrina Kaif as Global Brand Ambassador for the Sunny Side of Life.https://t.co/WHVfuTQFV8

— Visit Maldives (@visitmaldives) June 10, 2025

Maldives' decision to make Katrina Kaif its global brand ambassador for tourism comes just a month ahead of Prime Minister Narendra Modi’s visit to the nation, signalling a thaw in relations between the two countries after a period of diplomatic tension earlier last year.