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Avoid using brides’ photo,Kerala Governor to jwellers

For the first time any Governor has raised an objection for using the photos of brides in jwellery advertisement as it connects gold with marriages, Instead he suggested using the photos of homemakers or children in the advertisements and reiterated his stand agaist dowry. Kerala Governor Arif Mohammed Khan has appealed to jewellers to refrain from using the photographs of brides to further their sales. He was speaking to media persons after delivering the convocation address at the Kerala University of Fisheries and Ocean Studies in Kochi on Thursday.

He observed that such photographs create an impression that to be a bride, it is essential to be decked in jewellery. He said it is not nice to keep brided as models by the jwellery firms.It sends a wrong message. The Governor awarded degrees to students, who submitted affidavits that they will neither receive nor accept dowry. The affidavits were handed over to the Governor by the University Vice Chancellor. Lauding the students, Arif Mohammed Khan said they are role models of the society. Last month, the Governor had participated in a fast organised by Gandhian organisations against the practice of dowry.


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