MIB Thakur inaugurates India Pavilion, unveils poster for IFFI

Information and Broadcasting Minister Anurag Thakur announced an incentive scheme for audio-visual co-production and shooting of foreign films in India with a cash incentive of up to 30 percent with a cap of 260 thousand Dollars. He said, in the case of foreign films that will be shot in India, there will be an additional bonus with a cap of 65 thousand Dollars for employing 15 percent or more manpower in India. Thakur said, the Government of India will do whatever it can to make India the content hub of the world and to make India destination of the world for film production, post-production, and AVGC Sector. The Minister said,  Government has started world's largest film restoration project under the National Film Heritage Mission. He said, as part of this drive, 2200 movies across languages will be restored to their former glory. The minister inaugurated the India Pavilion at Cannes Film Festival. On the occasion, he also unveiled the poster for 53rd International Film Festival of India, IFFI on Wednesday.

Union I&B Minister @ianuragthakur inaugurated the CII Pavilion at the 75th #CannesFilmFestival.#IndiaAtCannes #CannesFilmFestival2022#Cannes2022 pic.twitter.com/ywhT1dxXPE

— PIB India (@PIB_India) May 18, 2022

Speaking on the occasion, Thakur said, India and France have come together to celebrate excellence in Cinema and creativity at the 75th Cannes Film Festival. He said, at Marche Du Film this year India intends to give the global audience a flavour of the country's cinematic excellence, technological prowess, rich culture, and illustrious heritage of storytelling. The Minister said, this year is very special as India is celebrating 75th years of its Independence as Azadi Ka Amrit Mahotsav, India and France are celebrating 75 years of diplomatic relations and it is the 75th year of Cannes Film Festival. He said, the year is also special as India is the country of Honour at the Marche Du Film. 
Expounding the deep social roots of Indian cinema, Thakur said, creativity, excellence, and innovation in Indian cinema has developed hand in hand with sensitive treatment of subjects of social and national importance. He said, while reflecting the values, beliefs, and experiences of the Indian people, Indian cinema is also showcasing hopes, dreams, and achievements.He said, Indian cinema is undergoing a paradigm shift as the streaming revolution has taken the country by storm and the popularity of digital/ OTT platforms has changed how films are created, distributed, and consumed. Actors Deepika Padukone, R Madhavan, Nawazuddin Siddiqui, Tamannaah Bhatia, Pooja Hegde, and Urvashi Rautela, filmmaker Shekhar Kapur, Music Maestro AR Rahman, singer Mame Khan also participated in the session.