MS Dhoni in a double role for Tata IPL 2024

As the TATA IPL frenzy hits a fever pitch ahead of the 2024 season, JioCinema launched its campaign for what promises to be yet another exciting edition. The campaign features three ad films, the first of which stars MS Dhoni in a double role. All three ad films spotlight the collective excitement of watching the TATA IPL on digital. The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.
The film, conceptualised by The Script Room and produced by Early Man Films, casts MS Dhoni in a unique double role of a grandfather and his grandson. It portrays the tongue-in-cheek story of a grandson glued to his phone screen as a riveting TATA IPL match unfolds, while the grandfather, also deeply engrossed in watching the same match on his phone, starts experiencing discomfort in his chest. On their way to the hospital in the ambulance, the medical attendant too now is seen watching the game on his phone while the grandfather and grandson humorously continue to watch the game on their respective phones at the back of the ambulance van. The plot takes a twist as the grandfather burps and they all realize the discomfort was due to a mere bout of gas. Just then a six goes off in the match, which cheers the three up, bringing the film to an end. The campaign will be breaking across TV, digital, social and print.
“The campaign draws from one of the biggest consumption shifts we’ve seen among viewers in recent times, as they migrate to digital from linear avenues to catch their daily dose of live sports action,” said JioCinema’s Creative Marketing Head Shagun Seda. The campaign idea ‘Sab Yahaan, Aur Kahaan!’ centre stages the ubiquity of watching the TATA IPL on digital, and JioCinema continuing to present the world’s biggest T20 tournament without any barriers to accessibility, affordability and language. Creatively, we attempted to present MS Dhoni in a manner that resonates with fans who cherish every minute of him in action.”
TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.

Naina: Kareena Kapoor Khan, Tabu, and Kriti Sanon takes bollywood by storm

TIPS Music presents the enchanting melody "Naina," a mesmerizing blend of romance and rhythm, from the highly anticipated Bollywood movie 'Crew.' Featuring the dynamic trio of Kareena Kapoor Khan, Tabu, and Kriti Sanon, the song is set to captivate hearts with its soulful rendition by the talented Diljit Dosanjh and the rap maestro Badshah. The music video for "Naina" exudes glamour, showcasing the impeccable beauty and charisma of its star-studded cast. With picturesque visuals and captivating performances, the video promises to be a visual treat for fans worldwide.
Crafted with finesse, the music for "Naina" is composed by the renowned Raj Ranjodh, whose expertise in creating melodies that resonate with the soul is evident in every note. The lyrics, penned by Raj Ranjodh and Badshah, beautifully capture the essence of love, adding depth to the soulful composition.As anticipation builds for the release of 'Crew,' "Naina" serves as a glimpse into the magic that awaits audiences. With its stirring melody and captivating visuals, the song is poised to leave a lasting impression on music lovers everywhere.

”At TIPS Music, we believe in presenting melodies that transcend time and touch the soul. 'Naina' is a testament to our commitment to delivering exceptional music experiences that resonate with audiences and captivate hearts worldwide.” says, Kumar Taurani, Managing Director of Tips Industries Limited.

Reeva Chaudhary opens up about playing a homosexual character in Honey Trap 2

Actress Reeva Chaudhary, who plays a homesexual character in Santosh Gupta’s Honey Trap Squad 2, says that initially it was uncomfortable to do intimate scenes. However, she adds that she has done her best.“To be honest, I don't relate. It was a homosexual character and quite challenging for me. I have a lot of friends, who are homosexual, and I used their character to build my character. I had a lovely co-star Ramnitu Chaudhary. This was the first time that we were working together. There were love-making scenes and though we got uncomfortable, we tried to do our best. It was really nice working with her,” she says.
Talking about working with producer Santosh Gupta and Made in India Pictures, she says, “I always have a big respect for Santosh Gupta as he gave me a chance to work in HTS 2 and I was sure that he would offer me role that would enhance my career. I am really grateful for him forever.”Ask her the kind of work she wants to take up in the future, and she says, “Since I have played a homosexual character, I have been getting similar offers. But I don't want to do the same role again.”

5 Times Nehha Pendse inspired all with western outfits

Actress Nehha Pendse has not only garnered attention for her roles in ‘May I Come in Madam?’ and ‘Bhabhi Ji Ghar Par Hai’, but also stole the limelight for her fashion sense. A look at her social media account, and you'd know how she aces western as well as Indian outfits. The actress has often dished out fashion goals by opting for trendy and statement western looks.Here's a look at top 5 looks of Nehha Pendse, who is a fashion icon we should look up to:
*Burgundy thigh-slit dress*
Nehha Pendse raises temperature in this satin burgundy dress. Nehha accessorized her look with a statement neckpiece. She left her hair open and opted for a glamorous look.

https://www.instagram.com/p/C0v3cIjinS3/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Red and white boho look*
Nehha Pendse took internet by storm with her red skirt and white tank top look. She topped it off with a printed red and white shirt that added oomph to her look. Nehha added a boho neckpiece and cool shades to complete the look.

https://www.instagram.com/p/Ct0gF2pIxGT/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

*Channeling the inner diva in brown*
Nehha Pendse dropped a hot bomb as she wrapped herself in a brown bodycon dress. The simplicity of the dress is attention-grabbing itself.

https://www.instagram.com/p/Cm3omMXvuFf/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

*In subtle white and pink flares*
Nehha Pendse rocked the white and pink printed flared dress, which she paired up with simple pearl earrings. The actress chose to go with a dewy makeup look, and we cannot get over how beautiful she looks!

https://www.instagram.com/p/C3AxGiZiDI2/?img_index=3

*Dishing out boss lady vibes*
Nehha Pendse dished out boss lady vibes wearing a chic pair of blue jeans and a white top. She topped her ensemble with a grey and white blazer, looking totally classy. She accessorised her outfit with statement earrings.

https://www.instagram.com/p/Bs2HXIVhssx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

The leap opened new avenues for our story to explore new topics: Alpana Buch on Anupamaa’s five-year leap

Alpana Buch has played the role of Baa in Rajan and Deepa Shahi’s Anupamaa with sheer brilliance. The show took a five-year leap earlier this year, and the actress couldn’t be happier. Though she feels that five- years is not a big leap for a television show, she asserts that it has brought extreme freshness to their show.“This leap opened new avenues for our story to explore new topics. We are getting a superb response from the audience, welcoming the leap and the whole new ambience, with most of the primary cast remaining the same,” she said.
The show is the story of a housewife and has a fan in people of all ages and groups of society, and Alpana said, “Anupamaa touches all the different facets of society and addresses problems of all ages, genders, and relations without being biased, and that's why the serial is accepted and appreciated by all.” As an actor, Alpana loves to perform a variety of emotions on the camera, and for her, the best scene in the show so far has been when she got to know about her on-screen son Vanraj’s extramarital affair with Kavya. “It will always be my favourite scene because it gave me an opportunity to play a worried, angry mother, a non-biased mother-in-law, and obviously a rebellious woman together.” 
She calls the set of Anupamaa her second home and says that she loves to spend time there. She said, “I spend more or at least equal time at home on the set of Anupamaa. The team there is my extended family, and it is like my second home, so I always have that craving to be on the set and meet my lovely colleagues.Anupamaa is not just a serial for me, it's a source of happiness, and this happiness is the source of my daily motivation.”
She even thanked the mother-son producer duo Rajan and Deepa Shahi for their support throughout. “The best part I love about Deepa Shahi ji and Rajan ji is the rapport they build with everyone in the team. I love the transparency in all the matters affecting us. If someone has a problem, they always stand as a rock solid support. I thank them once again for casting me for this lovely character,” Alpana ended.